Dame Pleasure Festival
Experience Director
Dame Products wanted to build off their strong platform in sexual wellness to connect the dots between pleasure and overall wellbeing. PPI created a digital Summer programming series that cemented the brand as a space where culture-shifting conversations happen.
The primary goal? To expand thinking with the Dame community around what it means to live pleasurably. We landed on a Summer of pleasurable events to engage a diverse group of creators, practitioners, lovers, and dreamers about well-being.
About the Events
RESIDENCIES
To build consistency and depth into the series, Dame partnered with creators for 4-event workshop residencies.
HEADLINERS
To bring in broad, high-level engagement, Dame hosted one-off headliner events for their community.
We also created high-engagement, personalized media to promote these pleasurable events across all platforms.
Experience Impact
Pleasure Festival drove product revenue, listerv expansion, and a cultural revolution around pleasure.
The event recordings were also repurposed as evergreen content for social media, educational resources, and as digital products.
⬇ Attendee Takeaways Below ⬇
“Having safe and encouraging places to talk about, learn about, and express sexuality and sensuality is so helpful in unlearning stigmas, and learning more about yourself and how you can better help yourself thrive. I am eternally grateful for the resource of these workshops and everything I’ve gained from attending them.”
- Lindsey P.
“It made me wish I went to all of the others!!! It was a beautiful way to connect with others & my own creativity.”
- Chaz V.
“Community care is powerful and essential. Thank you for holding space so beautifully.”